AUDIENCES

Define the people who can answer the question.

Relevant sample begins with more than a broad label. Explain who should take part, where they are located, why they qualify and how the audience should be represented.

FROM DESCRIPTION TO SPECIFICATION

Combine individual qualifications with organizational or consumer context, then add the markets, sample size and quota structure. Feasibility can only be considered against the complete request.

AUDIENCE 01

B2B Audiences

A strong B2B brief connects the individual respondent to the organization and business decision being researched.

Industry: Sector, sub-sector, category or business activity relevant to the study
Role: Function, job title, seniority and day-to-day responsibilities
Organization: Company size, ownership, revenue band or other useful firmographic criteria
Decision context: Purchasing authority, influence, product involvement or operational responsibility

AUDIENCE 02

B2C Audiences

A strong B2C brief describes the consumer context behind the demographic profile and explains which experiences matter.

Demographics: Age, gender, household composition or life-stage characteristics
Interests: Relevant interests, preferences, attitudes or lifestyle criteria
Behavior: Purchase frequency, category engagement or channel behavior
Experience: Product ownership, service use, brand relationship or recent activity

MARKETS WE SUPPORT

Multi-market research across North America, Europe and the Middle East.

Multi-market projects and cross-market quotas are supported. Availability and achievable quota structure are reviewed for each combination of market and audience criteria.

CURRENT KOALUR MARKETS

USUnited States

DEGermany

FRFrance

GBUnited Kingdom

CACanada

SASaudi Arabia

SUPPORTED LANGUAGES

BUILD YOUR AUDIENCE BRIEF

Complete the audience definition with the sample plan.

Target markets

State the countries, regions and languages in scope, plus any conditions that vary by market.

Sample size

Give the total number of requested completes and explain how it should be divided across markets or audience groups.

Quotas

Identify the cells, minimum counts or proportions needed for the study to answer its research question.

A precise brief supports a more useful feasibility conversation. It does not guarantee that every combination of criteria, market and quota can be reached.

Request a Quote

START A PROJECT CONVERSATION

Move a defined brief
into a practical plan.

Share the research objective, target audience, markets, sample plan and timing. We will review the request and discuss the next step.