GNL RESEARCH / SAMPLE INFRASTRUCTURE

Evidence starts
with the right people.

Online sample, B2B and B2C recruitment, and quality-led support for quantitative studies with defined audience and market requirements.

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Proprietary panel + selected partner supplyNorth America · Europe · Middle EastB2B · B2C · Quantitative
Research team reviewing charts and a project brief around a table

OUR SOLUTIONS

The participant side
of quantitative research.

Online Sample

Access online respondents through a sample request built around the audience, market, quotas, survey length and fieldwork window.

B2B & B2C Recruitment

Recruit professional or consumer participants against the characteristics, experiences and screening conditions that determine eligibility.

Quantitative Research Support

Bring sample planning, recruitment requirements and delivery expectations together within an agreed quantitative project scope.

RELEVANT AUDIENCES

Relevant people make the research useful.

B2B Audiences

Go beyond job title. Define the organization, responsibilities and decision context that make a professional relevant to the study.

  • Industry & sector
  • Job role & seniority
  • Company size
  • Decision-making responsibilities

B2C Audiences

Connect demographic criteria with interests, purchase behavior and product or service experience relevant to the research question.

  • Demographic characteristics
  • Interests & lifestyle
  • Purchase behavior
  • Product or service usage

Treat these as building blocks for the brief. The complete audience, market and sample specification is reviewed together for feasibility.

Explore Audiences

OWNED PANEL / KOALUR

Our dedicated participant panel.

Koalur is owned and operated by GNLRESEARCH INC. It supports a proprietary panel community of more than one million members and gives people a dedicated place to participate in research.

For audience requirements beyond proprietary-panel feasibility, selected third-party supply may be assessed against the same project brief.

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DATA QUALITY

Quality controls begin
before fieldwork.

Set eligibility, quotas, exclusions and review expectations before execution begins. The right controls can then be defined against the requirements of the study.

Our Approach to Quality
Research analyst reviewing information across two screens

WORKING TOGETHER

A practical path
from brief to delivery.

  1. 01

    Share Your Brief

    Share the research objective, audience, markets, sample size, quotas, survey length and expected timing.

  2. 02

    Review Feasibility & Quote

    We review the combined criteria, discuss open questions and prepare a quote based on the requested scope.

  3. 03

    Confirm Project Scope

    Confirm who qualifies, how the sample is structured, what each party will handle and what delivery means for the project.

  4. 04

    Coordinate Delivery

    Coordinate the work against the confirmed requirements and keep the agreed scope visible through delivery.

START A PROJECT CONVERSATION

Move a defined brief
into a practical plan.

Share the research objective, target audience, markets, sample plan and timing. We will review the request and discuss the next step.

Request a Quote